Jishou Xiangxi Golden Tea Cultural Tourism Festival to be held

On March 12, the 2023 Jishou Xiangxi Golden Tea Cultural Tourism Festival as well as the Hunan Consumption Assistance Marketing Competition will kick off at the Tea Expo Park in Langmu Village, Majing’ao Town, Jishou City.

This activity will fully publicize the brand of Xiangxi Golden Tea, promote the deep integration of the tea and tourism industries and help with rural revitalization. Doing livestreaming in the tea garden will be a highlight of this tourism festival. At that time, 50 excellent livestreaming teams made up of college students from Xiangtan University, Hunan Agricultural University, Hunan University of Science and Technology, etc. as well as famous livestreamers such as “Liqin” and “Cuicui” will be invited to promote Xiangxi Golden Tea.
 
Meanwhile, a variety of activities will also be launched, like the signing of Xiangxi Golden Tea marketing strategy cooperation agreement and the awarding ceremony of the Xiangxi Golden Tea promoter, in an effort to boost the sales of Xiangxi Golden Tea and inject new impetus into the development of the tea and tourism industries and the increase of farmers’ income in Jishou City.
 
In recent years, Jishou City has focused on developing Xiangxi Golden Tea into a competitive ecological industry. At present, Jishou has planted 155,000 mu (about 10,333.33 hectares) of tea, 102,000 mu (6,800 hectares) of which can be harvested, with an annual dry tea output of 1,680 tons and a comprehensive output value of more than 1.2 billion yuan.